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In this workshop, team members of Get the Facts Out will share key features from their own research as well as research from marketing on how to make ideas sticky. They will talk about the importance of a "lead" and how to make idea's SUCCESsful: Simple Unexpected Concrete Credible Emotional Story.

In particular they'll share how Get the Facts Out has integrated these ideas with research on student perceptions of teaching as a career as well as the findings from user-testing with both prospective teachers and faculty of taglines, messages, posters, and photo assets. This will be an interactive workshop and time will be given for participants to work together to think about if and how they might want to integrate some of these ideas into their work.

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